Let’s face it. The term “eco-friendly” gets thrown around like crazy. But what does that really mean? To us, it means our product accomplishes the same goals as the current products on the market, while being generally better for the environment. We take steps that result in less waste, less chemicals, less processing, and fewer emissions without sacrificing functionality of the end product. We know that’s loose, but if every company did this, it would be incredible.

We’re not patting ourselves on the back, either. Don’t take this page the wrong way. We don’t think we’re special, or deserve special recognition. To us, its just the right way to produce products. We use sustainable, natural materials where we can. We prefer organic material to chemicals. Also, there’s no PERFECT solution. All we can do is try our best to look at the end result, and know that our way of doing things is a big step in the right direction!

Our Toothbrushes

This is the main thing that sets us apart. Instead of using the typical petroleum-based, non-recyclable plastic like most toothbrushes, we use bamboo. Beautiful, natural bamboo. Our brushes work just as well, and last just as long as the typical brush. So why not go natural?

Our Bamboo

WooBamboo toothbrushes are made with the same type of high-quality bamboo that cutting boards are made from: moso. It’s organically-grown in the bamboo-rich mountains of China, and crafted in a family-owned workshop. Moso bamboo is also naturally anti-microbial, which is awesome for a toothbrush!

Our Floss

Our floss is made from natural silk, and it’s encased in a cool, plant-based plastic shell. We’ve eliminated the need for a plastic case, as the packaging itself becomes your floss dispenser! Pop it open, thread it, close it, use it. Oh, stick “buy it” in there, first.

Our Packaging

Our toothbrushes are packaged in recycled and recyclable materials. The backing cards are made with post-consumer waste, and are (re)recyclable. The plastic used is called polyethylene terephthalate (PET): arguably the most easily recycled plastic commercially available. Unlike other plastics that can be recycled once only, PET plastic is not only thinner than other plastics, but can be continuously recycled many times over.

But why use plastic at all?
Great question. And trust us, we get it. But there’s a reason. Several, actually.

1) Sterility. It’s a toothbrush, so you’ll inevitably be putting it in your mouth. The safest way to guarantee these puppies are clean is to deliver them to you sealed in our plastic blister packs.

2) Retail-friendliness. Every time someone decides to buy one of our eco-friendly toothbrushes, its one less plastic brush ending up in a landfill. So: We can only change the world if people actually buy our toothbrush. Sure, we can put them in a 100% biodegradable box instead of our blister – but they’re nowhere near as appealing to consumers. We feel that most of the decision is made when people can see how beautiful and natural our brushes are. And sitting on a shelf gathering dust in a paper box isn’t doing anything for the world. Is it a compromise? Yes. It is. Is it the most eco-friendly solution? No. But, again, looking at the big picture, our packaging is the best solution for the goal of replacing as many plastic toothbrushes as possible.


We print all of our collateral material and packaging on the highest percentage of post-consumer waste we can on as much certified sustainable paper as possible. Also, almost everything utilizes soy-based inks (including our packaging). We don’t fax.